Today, we’re excited to announce the beginning of the next chapter for ADPT. ADPT (All Day, Purpose, and Terrain – pronounced “adapt”) was initially created with a simple, but challenging goal: to develop American-made nylon watch straps. A process that took three years, in 2017 the ADPT Straps were born. A labor of love, and patience, they are still, to this day, the only American-made nylon watch straps that are readily available.
Over the years since, we’ve added many colors, a single pass version (for those who prefer less bulk), and our unique canvas and neoprene EDC Watch Pouches and Folds to the collection. As we’ve grown the brand the future of what we wanted ADPT to be crystallized. Not just a watch strap and accessories brand, but a contemporary outdoors lifestyle brand focused around what we know best, watches, but with room for the other things we’re passionate about too, like EDC and related gear.
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